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Services - Direct Marketing Initiatives

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Direct Marketing Initiatives

 

By capturing and analyzing customer/visitor interaction data, Direct Call of America can help you customize a targeted approach to each customer's site.

Outgoing E-mail

Immediately upon completion of a customer interaction campaign, we can help you initiate an outgoing e-mail campaign. Using our proprietary software, web site visitors will receive a customized HTML e-newsletter that will feature product information, company updates, and specific customer-centric articles tailored to their profile. As the customer clicks for further information on the linked articles, that information is then relayed back to our servers for further analysis and refinement of the sales approach. The following is an example outline of the steps associated with the different types of web site visitors. We work closely with the client to establish specific timeframes and guidelines for each step.

Telephone

Integrated with the outgoing e-mail process, the telephone can be used as an effective, immediate, and personal touch. Through our predictive dialing solution, up to 120 numbers per CIS, per hour can be dialed. Our predictive dialing package enables us to produce both real-time and historical reports available on demand, via the Internet.

Broadcast Faxing

General broadcast e-mail and faxing is available upon request.